Not Just A Label – new collection launched today

Dear Shaded Viewers,

The new selection at Not Just A Label is  now on line.

I looked through hundreds of submissions for the shop and chose a little over 60 for the online store.

photo and illustration credit: Miguel Villalobos


Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.