BELLEVILLE IN REYKJAVIK BY SHOJI FUJII

Dear Shaded Viewers

I would like to introduce the best shop in Reykjavik ' Belleville '.
Anna Clausen(stylist) & Bjarni Einarsson(film cameraman/skateboarder) opened the shop in 2006 as the strongest concept men's wear shop in town. They started to present women's collections recently.
Latest contemporary high fashion meet street/pop culture, their selection and the direction are very personal and pure, more than anywhere I have ever seen in the world.

Address :
Laugavegi 55
101 Reykjavik
Iceland

Designers :
Bernhard Willhelm(men), COSMIC WONDER Light Source, Patrik Soderstam, Pelican Avenue, SWASH, RAF by Raf Simons, Maharishi, Off Bowery + more

Accessories/shoes :
Atelier 11(ELF), Katrien de Place Bjorn, Vans Vault + more

Books :
Purple fashion, Purple journal, Fantastic Man, Butt + various artists books

Others :
Medicom toys, Skateboards + more

Clients :
Local icelanders, international visitors and artists include Terence Koh.

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Sign outside store

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They don't stock many things. The shop is peaceful and pretty to have enough space to look at each pieces.


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Men's wear, reality with quality.

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Books for interest and education

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Interior, fresh and pretty colors

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Shoes, Vans Vault, RAF by Raf Simons, japanese Vans & Converse

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Accessories

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COSMIC WONDER Light Source

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MEDICOM TOY

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Skateboards and very rare pieces

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Anna Clausen & Bjarni Einarsson

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They showed me this art work of a danish artist Theresa Himmer.
I don't know how it's made, but ice/snow on top of mountain move around with wind like sequined dress's reflection and it's really beautiful !

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Found on street, I don't know the name of this artist.

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Thank you to everyone who took care of me and see you next time !

shoji

Glenn Belverio

Glenn Belverio is a writer and New Yorker. He has been reporting for ASVOF since 2005 and currently works at The Museum of Modern Art as the Content Manager for MoMA Design Store.

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