BYREDO Parfums and Fantastic Man eau de cologne

Dear Shaded Viewers,

I met Ben Gorham a few years ago in Stockholm. The Berns Hotel where I was staying was kitted out with his body products and I can confirm that they are a pure delight. Since that time his own line of BYREDO products has met with incredible success. Tonight was the launch of his new collaboration BYREDO cologne made especially for the magazine, Fantastic Man. Although the fragrance is designed for Fantastic Man, it smells just as good on a woman. . Currently it is sold in Paris at Colette, in Barneys in NYC, and online.  for more points of sale visit the website of BYREDO or FANTASTIC MAN.

THe presentation, as one might imagine was very Fantastic Man, one by one we were admitted into a private room. On the couch, blind folded sat a man, you could smell the fragrance on his skin, Personally I just smelled his wrist but I am sure there were quite a few visitors to the room that tested it's scent around his neck. 

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Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.