Wode by Boudicca

Dear Shaded Viewers,

Photo Justin Smith

In the works for years now, Boudicca’s WODE has been launched. The Art Fragrance from Boudicca explores the myth around Queen Boadicea. Legend had it that she and her tribe wore a cobalt blue war ‘paint’ on their skin to frighten off their enemies. When the Romans defeated Queen Boadicea, she killed herself by swallowing hemlock, an extract of which is included in WODE.
When WODE is sprayed a vibrant cobalt blue mist appears and settles on the skin or clothing and then disappears. Through rare elements like black hemlock extract and the smell of raw opium, with tuberose absolute, tonka bean, treemoss and animalistic notes like synthetic castoreum and cistus ladanum you get the lingering impression of warm and radiant flesh.


Wode is packaged in a classic spray paint can. Graffiti is the modern war paint, the most public of all art forms, wrapped around the can is an engraved steel label tied with black braided ribbon tipped in metal; a detail synonymous with BOUDICCA team’s highly refined finishing details on their garments.

The Collaborators:
The nose : Geza Schoen of Escentric Molecules
The oils : International Flavors & Fragrances.(IFF)
Fragrance consultant : Susan Aurora Irvine

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.