Dear Shaded Viewers,

Original Sins is the brainchild of Jason Moses and Michael Ellis, who as friends for some years decided it was perfectly apt to create their own brand, thus depicting the ‘zeitgeist of the time’. More than just a label, Original Sins is a reflection of shared interests and passions in music, art and an emerging London movement. This movement has steadily been shaped by friends and compatriots and is essentially a ‘faction’ of people sharing a similar aesthetic. This consists of black and white monochrome whilst touching on inspirations from post punk, grunge and contemporary styling.

Inspired by the quotation from Revelations. 1:8

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.