Dear Shaded Viewers,
Now the secret of 8 88 can be revealed, IF GOLD HAD A FRAGRANCE…
The press was invited to the Vinyl Factory so that all could be revealed.
Gold throughout the ages has always had mythic connotations.
Who hasn’t dreamed of finding gold, a precious symbol of health, wealth and happiness…
Adding amber for its colour, and incense and patchouli for their ritualistic significance and many other ingredients to create the imaginary smell of gold.
The process was by its very nature arbitrary, ruled by the senses.
The result is the romanticization of GOLD.
Gold seqins locked within rock crystal in suspended animation. Gold nuggets found in the mountain stream. Quartz with its thredas of brilliantly cloloured minerals.
Gold as found in its natural and pure state, mythical and magical, but how would it smell?
The journey began with Safraleine, a molecular derivation of saffron and then composed a poem around it, bringing together ingredients of the highest quality such as the essence of Pepperwood and curcuma, the finest coriander, the most luxurious geranium.
Christian Astuguevieille & Elissey Kostsov @ Citizen K Russia & Yana Zubtsova @ Harpers Bazaar Russia
Elissey @ Citizen K Russia & Christian Astuguevieille & Maxime Goshko @ Puig Russia
Elissey, man on a mission and Christian Weinecke @ CdG architect of the 8 day store @ Burlington Arcade
All at Michael Howells staged international press launch @ vinyl factory
8 88 CdG new perfume for the Puig Group
Press & Event organisation Gillian Mc Vey for Purple Pr London
After the press launch everyone went to the shop.
Christian Weinecke @ CdG architect of the 8 day store @ Burlington Arcade and Christian Astuguevieille and Christian and Adrian Joffe, the president of Comme des Garons.
Photographs by Georg Dressler