Dear Shaded Viewers,
Dino and I are in Sao Paulo for the Iguatemi filmefashion festival. You Wear it Well screens at 13h30 on the 26th at the Space IFF and the opening cocktail is tomorrow night.
Above is the view from my window around 5h30 this morning when I arrived at the hotel.
Later we were invited to a lovely Italian lunch at the Shopping Iguatemi with the two producers of Iguatemi filmefashion festival, Pedro Igor and Beto Amaral. We are still looking forward to meeting Alexandra Farah, the curator of the festival. After lunch we went to see the preparations for the event. The space is beyond amazing and they expect around 12,000 invited guests to their event.
Pedro Igor and Beto Amaral and Pedro and Dino Dinco
The red couch is one location where you can watch the soap operas and the projection room is where both SHOWstudio and You Wear it Well will screen.
Beto Amaral and the set designer and the interactive screens. You click on the control panel which dictates the films projected on the wall of screens.
Dino Dinco and Rigo Berto Maldonado and DP in the Melissa cactus garden.
This was funny, we were walking down the street when our eyes focused on the Melissa shoe store. Melissa makes amazing plastic shoes and the display of the shop was very this century. We walked in and in the back there was a cactus garden. I could not resist the Alice in Wonderland atmosphere.
Junior Da Silva and Eduardo Jordao de Magalhaes, the power behind the Melissa brand and your truly surrounded by their beautiful plastic shoes.
Christine from Press Pass and Eduardo and the three of us
When we left the shop and were walking a little further down the street I received a big hello from Eduardo Jordao de Magalhaes who was surprised to find me in Sao Paulo. He asked me if I wanted to show him the Melissa shoes which I really liked. Of course, I could not resist so while Dino and Rigo went off looking for clothes as Dino’s luggage never arrived…I went shoe shopping.
Melissa is a global fashion icon which has manufactured over 50 million pairs of shoes in the past 25 years. Melissa transforms plastic into scupted objects of desire. They not only look beautiful but they are also unbelievably comfortable and make your feet look very small. Zaha Hadid launches her first pair of signature Melissa style in 2007. For those of you who don’t know who she is, she was the first woman laurate of the Pritzker Prize for Architecture in 2004. The King of Punk, Judy Blame has re-edited his Melissa boots. Alexandre Herchcovitch has designed his Melissa’s for a devoted following around the planet. Melissa smells like candy. Melissa’s first concept store is located in Sao Paulo. Melissa is a top brand of Grendene, one of the world’s largest footwear manufacturers and the holder of an exclusive technology for injected thermoplastic.Melflex is the composition that contains products that are hypoallergenic and 100% safe to your health and can even be recycled.
You can find Melissa in Paris at Colette and in London at the Dover Street Market downstairs. I will show you more shoes later. A few key words…beauty, technology and comfort, what else do you want in a pair of shoes?
Later,
Diane
