More great news for Sandra Backlund

Dear Shaded Viewers,

More great news for this year’s winner of the festival d’Hyeres, Sandra Backlund. This just in:


Sandra has been selected by Franca Sozzani to be a part of a project called The Apprentice Idea, where five new designers will do a mini collection sponsored by Australian Wool Innovation. For that she will travel to Florence next week for a meeting and a press conference.

She has also received an proposal from the beautiful Barbara Grispini to be a part of the 12H Event at White showroom in Milan this September.

Congratulations to the shining star from Stockholm. If you are in Arnhem pass by the Arnhem Biennale and see her work both at the The Musem voor Moderne Kunst Arnhem and De Steenfabriek.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.