Dear Shaded Viewers,
Fashion from Poland.
UEG is the brainchild of the Polish duo Ania Kuczynska and Michal
Lojewski, one of the country’s top graphic designers and founding
member of White Cat Studio.
UEG is a project designed to play on the concept of consumption, using
the language of symbols and icons to remind the wearer of the
inconsistency of today’s existence, how everything literally washes
off of us. The name ‘Usa e Getta’, in italian means ‘use and throw
away’. It is this premise of desirable objects designed to deteriorate
that drives the whole project.