Stockholm Fashion Week -Press Briefing – A Bird’s Eye Perspective on Swedish Fashion

Dear Shaded Viewers,

SnowinginstockholmDpand_claes_jernaeus
It was snowing today in Stockholm. I was trying to convince Claes Jernaeus from the Ministry for Foreign Affairs that we should be seated for the discussion but Claes insisted that we stand so that my voice would carry. I must admit that I feel a bit like a midget next to Claes.

After several introductions explaining the Swedish viewpoint on the fashion here, Lotta Ahlvar, Exec. Director of Swedish Fashion Council and Linda Leopold, Deputy Editor of ODD at Large Magazine and I discussed our views on the topic.

WindowsCeiling
How beautiful is the Berns Hotel?
Hope3HopemenMbernshotel

Sonny_is_backDaniel_a_beckerman_pig_magazine
Sonny is back….Daniel A Beckerman from PIG magazine

Tomas_rajnal_producer_of_46Ben
Tomas Rajnal is the producer of +46 and he assigned Ben to be my guide.

After our press conference …the shows.

Hopedossier

Hope3Hopemen

Running into some Swedish friends

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Swedish wood
Swedishwood

House of Dagmar is designed by 3 sisters.
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Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.

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