Dear Shaded Viewers,
It was snowing today in Stockholm. I was trying to convince Claes Jernaeus from the Ministry for Foreign Affairs that we should be seated for the discussion but Claes insisted that we stand so that my voice would carry. I must admit that I feel a bit like a midget next to Claes.
After several introductions explaining the Swedish viewpoint on the fashion here, Lotta Ahlvar, Exec. Director of Swedish Fashion Council and Linda Leopold, Deputy Editor of ODD at Large Magazine and I discussed our views on the topic.
After our press conference …the shows.
Running into some Swedish friends