10 X 10 An Italian Theory is the first book written and edited by Alessandro Enriquez. It takes us on a journey of taste, 100% Made in Italy, with 10 special characters: Albino D'Amato, Anna Dello Russo, Arnaldo Pomodoro, Eleonora Abbagnato, Ennio Capasa, Fabio Novembre, Margherita Maccapani Missoni, Ornella Vanoni, Paola Navone, Rossella Jardini. An Italian Theory became a collection of handbags and accessories with the collaboration of Azzurra Gronchi. I met him at the presentation for his book and later at a party in Puglia by the store "I Cinque Fiori". My interest was piqued and I wanted to understand his thoughts on design/theory, hence the interview.