Dear Shaded Viewers,
The first name you hear when you tell someone that you are going to Sao Paulo is Neon. When Neon started their brand they were known for their bathing suits.
Christine Yufon with models all wearing Neon photos by Marcelo Krasilcic
Soon they began producing a full collection of sexy, glamorous and wildly colourful silk togas, kimonos, bathing suits, dresses and worked with artists to design oversized abstract prints.
Neon is designed by the eccentric duo DuDu Bertholini and Rita Comparato. DuDu used to live with an artist that designed neon. Neon adorned his walls so when it came time to come up with a name for the brand, Neon was an obvious choice.
All photos by Marcelo Krasilcic
http://www.marcelok.com/
When you visit Marcelo’s site, click on videos and you will find two of his films VPL and Myself that were screened in You Wear it Well.
Later,
Diane
