50 Years, A Story In Motion At Agnès B. SS26

 

Centuries of thought, prayer, and return linger in the breath under the Gothic ribs of the Collège des Bernardins. Fifty years of Agnès B., fifty years of quiet rebellion nurtured in jersey, denim, and tenderness. Like a heartbeat learning its own rhythm, the performance began with the first notes of Martin Beau’s piano — a measured pulse, tender and resolute. Then, as if summoned by sound itself, Hugo Marchand appeared — sliced the air with grand jetés, a graceful reminder that while he soared like poetry, most of us can barely leap over a puddle. A man in jeans and a cardigan, gently holding a doll like his mirror, made the audience lean forward — at first, I mistook it for a real child. Years pass by before our eyes, from innocence in white cotton to boldness in print, — girls turning into women, women turning into muses, muses turning into brides. The music paused — only to surge again as M and Oxmo Puccino appeared, a subtle stimulus to the exhausted Day 8 -fashion-week-worn crowd. “Merci, thank you, choukran,” shouted Agnès, her voice laced with that signature warmth.

 

 

For fifty years, Agnès Troublé has made clothes not to show off with, but to live in — clothes for catching metros, painting walls, kissing strangers, and raising revolutions quietly. She’s dressed Madonna, Bowie, Patti Smith, Basquiat — yet she glows most when she spots her jackets on a kid skateboarding down Rue du Jour. Back in 1975, when she opened her first shop across from Saint-Eustache — a former butcher’s, tiled white like a canvas, scrawled over in graffiti and joy — she was already building the kind of concept store that didn’t yet have a name. Birds flew free, Bob Marley played, and tiered skirts sold out before they cooled from the sewing machine. She refused to advertise; her clothes did the talking. They still do. The snap cardigan — that humble sweatshirt reborn with 13 pearl buttons — became her flag. Even after two million sold, Troyes remains the soul of timeless craftsmanship, available in a rainbow of shades that could rival Monet’s garden. Meanwhile, her suits made their way to movie screens, worn by Harvey Keitel in Reservoir Dogs. Art and fashion blurred — as they always do in Agnès’s world.

 

She never wanted to be a designer, really. A curator, maybe — of souls, stories, and shapes. Her Galerie du Jour became home to Basquiat, Haring, and Korine — a living museum of tenderness and rebellion. Now, as she collaborates with the Louvre, crafting garments that scribble love notes to art itself, she remains defiantly current. Still curious. Still free. Because Agnès b. isn’t about money. It’s about movement. The way a sleeve swings when you run late for a train. The way fabric remembers your body, forgives your flaws, and asks nothing in return. Fifty years later, she’s still that girl with scissors and conviction — dancing, dreaming, and dressing the world as if it were a poem in motion.

Melissa Alibo

Raised between Paris and the rest of the world, Melissa likes to define herself as a contemporary nomad. Less routine, more life is her motto. Curiosity has always driven her desire to explore new environments, cultures, and ways of life.