Florian Müller, a communication and PR professional specializing in mental health and sustainability, combines studies in business administration and psychology across Berlin and Paris. His fashion journey commenced in Paris and ventured through diverse global fashion regions, notably East Asia, where he is now considered an expert. In Berlin, he founded a creative agency, excelling in global fashion event guest management and PR. Beyond fashion, Florian lectures internationally on communication and wellbeing and is licensed to practice psychotherapy. He founded the "Mental Health in Fashion" initiative in January 2023 and curates the dedicated category at ASVOFF. Through these initiatives, he advocates for a more sustainable and people-centered fashion industry.