The villains rise—the dark, the bad, the ugly—in tales retold and dreams anew. Where thoughts collide, the spleen stirs the heart – Doublet’s odyssey revolves around the fine line between right and wrong.
Paris is the new South Pole—we brace ourselves for the sake of fashion, expanding territories on the initial assigned seat number, ready to risk it all to get the temperature rising. While some of the attendees are running up an analysis on all the goodies available and filling up their medieval satchel, topping the last merch from Tom Ford SS09, others are reflecting on their Dry January performances. Without any warnings, the techno / heavy metal soundtrack, probably captured in Berghain on a Monday morning, revived our spirits. In unison, we delved into a world of darkness filled with pale and gothic silhouettes.
Masayuki Ino surely knows how to achieve the impossible: bringing smiles to Parisians. Resolutely, iconoclast, the collection juxtaposed tailored ensembles with exaggerated Joker-like bowling shoes. The creative director revived Britney Spears’s golden era “I’m a Slave 4 you” pimping the hoodie strings with a snake toy because why not? This season, we’re in the comfy zone, embracing our favorite pandemic look, pj-suit-wear. A mad crush for the pink fluffy jacket adorned with villain kitty prints paired with tailored pants. The villainous utopian wardrobe displays essentials to sustain in a tumultuous society. The “I heart me” t-shirt reinforces the self-absorbed monologue, and the oversized-tailored jacket adorned with buckles and trinkets pushes a nonchalant swagger.
Yet villains wear a tragic face, in every heart, they find their place. Those who can judge what fate decrees when heroes fall to villainy need the dark to be sincere. Doublet FW25 continues to challenge the norms, a signature mix of high fashion and streetwear – an emphasis on the unexpected.