Let’s begin at the end. In lieu of a classic final walk out with all the collections looks, Juun.J takes an unexpected turn towards gimmick and effectively sticks the landing! Out march an army of identical, sumptuous, lanky, black velvet suits that just keep coming and coming- but with each that passes the more I notice and appreciate Juun.J’s remarkable attention to detail.
Their uniformity rings futuristic and- dystopian? Utopian? Not sure which. Highly organized, polished, modern, theatrical, sexy. The influence of Juun.J’s modest side hustle as vice president of Samsung C&T Corporation manifests in his innovative, sleek and geometric silhouettes that parallel streamlined tech product design and his prerequisite for being ahead of the curve.
He pushes materials outside of their conventional framework into shapes and tailoring beyond exaggeration and into something almost clownish or circus-y, and nevertheless the collection looks quite wearable. Wearable for a lot of people in this room at least.
Juun.J has once again reinforced the strength of his brand image with an intensely modern collection of masterfully crafted looks that are at once cool and commanding, innovative and classic.
À bientôt,
Rianna Murray
