Starting from March 13th, Yohji Yamamoto POUR HOMME archive looks frame by frame on the official Youtube channel and Instagram account. It is a glance back to the origins of the brand through the evolution of 40 years of Fashion show history.
“Menswear has to be fun. Some sort of meaningless excitement…
Being stylish and good looking isn’t enough. A certain sense of humour, some kind of self-derision seems crucial.
The kind of situation where the more you try to get serious, the less you can hold your laugh.
A charming man has always something clumsy.”
Since its debut in 1984, the spirit residing within Yohji Yamamoto POUR HOMME stayed unchanged. Its crudeness, its sharpness and its unique humour now became essential to the evolution of Men’s Fashion.
Rewinding the seasons to take a retrospective glance on Yohji Yamamoto POUR HOMME’s clothing. Worth of 40 years of Fashion shows, will be presented a great number of looks until their most meticulous details. This project is an invitation to the past and an incitement to the future of Yohji Yamamoto POUR HOMME brand.
Yohji Yamamoto Chronicle – Yohji Yamamoto POUR HOMME
YouTube – Yohji Yamamoto Official
Instagram – Yohji Yamamoto Official
Yohji Yamamoto https://www.yohjiyamamoto.co.jp/yy/
