Dear Shaded Viewers,
The Area Fall/Winter 2020 show at the Africa Center spanned New York fashion, art, design, and culture with its first-ever collaboration with the new luxury lifestylebrand myreality.
Area designers Beckett Fogg and Piotrek Panszczyk are beginning a partnership with The Africa Center in an effort to support the multidisciplinary New York cultural institution’s work transforming understanding of Africa and highlighting the influence of people of African decent in the world. The designers will collaborate on interactive programs with The Africa Center.
Inspired by the iconic draping of Madame Gres, the designers re-contextualized this influence into their own visual language with the Preciosa crystal cup chain inspired by the is Japanese costume-designer Eiko Ishioka.
For their FW20 show Area unveils a collaboration with myreality the new luxury lifestyle brand cofounded by Harry Nuriev, Crosby Studios principal designer, and partner Tyler Billinger. myreality merges fashion, art, and design by elevating modest materials to the status of luxury art objects.
The Area x myreality collaboration results in an installation piece exhibited in the runway as limited edition objet d’art accessory pieces. The Area x myreality pieces are completely sustainable, created from recycled material sourced from the Area studio and showroom.
