Dear Shaded Viewers, I encourage you to read the full article but again, a teaser. “In part one of a two-part series on the global influencer economy, we examined the dark arts of influence, the “halo effect” delusion and why brands can’t afford to play it safe. In part 2, we examine trust in the time of … Continue reading The Global Influencer Economy, Part 2: Why Credibility Trumps Celebrity by Robb Young for BOF