Dear Shaded Viewers,
Samuji is a Finnish designer line, whose creative studio is based in Helsinki's Vallila district. Focusing on luxurious fabrics, pure lines and clean shapes, the collection has a minimal and graphic quality, which seems to be a key direction within Finnish design. Some silhouettes felt dramatic at times, despite their apparent simplicity.
Best,
Philippe
http://www.samuji.com
Philippe Pourhashemi
A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.
