GUCCI launched a collaborative project inspired by skate for the GRIP watch

Dear Shaded Viewers,

Creative Director of GUCCI, Alessandro Michele has been fascinated by skaters for a long time and has created a unisex GRIP watch which reflects the skaters state of mind. It was inspired by the grip ribbon that skateboarders stick on their boards , now the grip literally is on their wrist. Alessandro Michele invited skaters and artists from different cities to join the project by sharing their personal stories in what will be a visual exploration of global skateboarding communities with participants from all over the world and all ages. Most of them will wear the Grip watch and be documented and photographed in action. Participating cities include: Paris, London, Rome, Tokyo, New York, Shanghai and Seoul.

Collaborators included Unity, a Californian skate queer collective founded by the artist Jeffrey Cheung and Gabriel Ramirez in 2017. In addition, Clementine Schneidermann, a French photographer based in Wales, will document a cast of skaters in London, New York skater Tyler Blue Golden will be immortalised by photographer Noah Dillon of Los Angeles. Chinese skaters and a group of Seoul skaters will be photographed with their families and in Tokyo Japanese skater Shinpei Ueno will be photographed with his group of friends, artists and musicians. In ROme photographer Niccolo Berretta will document a cast of skateboarders including Orlando Miani, the artist and skateboarder seen in the ad campaign Gucci Cruise 2020.

In addition GUCCI has a new ArtWall by British artist, designer and art director Kieron Livingstone. Kieron is the chief designer of the multi-platform creative collective Project Zoltar which has been representing the British street punk-rock scene for the last ten years, the ArtWall  dedicated to the Grip watch is just off of Brick Lane in East London.

Also…the new section added on GUCCI Arcade app allows users to have fun with the characters of the House in vintage-inspired video games.


Credits Lieu:

London Photographe/Réalisateur: Clémentine Schneidermann Directeur de la photographie: Joe Hofmann Talents: Dan Fisher-Eustance, Ashura Parchment, Tristan Rudman, Sam Bottenberg, Kasper Kapica

Lieu: New York Photographe: Noah Dillon Videographe : Wyatt Winfrey, Nathaniel Leshem Talents: Tyler Blue Golden, Leaveil Sylvester, Jimmy Webb, Linsday Vrckovnik, Amanda Pham, John Barrett

Lieu: Paris Photographes: Dora Diamant, Marilou Chabert Artworks : Jeffrey Cheung Talents: Ana, Noemie, Emanuele, Gaulminou, Claude-Emmanuelle Gajan-Maull, Clara, Hache, Melek Zertal

Lieu: Rome Photographe: Niccolò Berretta Talents: Orlando Miani, Akira, Erik Lieu: Seoul Photographe: Dasom Han

Talents: Yuri Lee, Seungin Kim, Heejin Kim, Yunjung Cho, Hyunju Cho Lieu: Shanghai Photographe: Hailun Ma & Bilal Ali Talents: WangDi & Wenwen, Pan Jiajie & Liu Jia, Xun Ming, Koi, Arsin, Ketchup Lieu: Tokyo Photographe: Chikashi Suzuki Talents: Shinpei Ueno, Koichiro Uehara, Yudai Hoshino, Yuzo Kudo, Tsuyoshi Uchida, Aron Kubo, Txbone

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.