MTHLD SS16 BRUME COLLECTION – BY ALICE DEVELEY

Dear Diane and Shaded Viewers,

On the occasion of the Fashion Week of Paris, I have encountered two young and talented creators : Rudy and Marie. Together, they have created a creature : Mathilde…

Who are you ?

Rudy : I am an artistic director in advertising and the creator of Mathilde.

Marie : I am a trend researcher and the designer of Mathilde.

How did your collaboration begin ?

R : I wanted to tell a story, to create a script, so I invented a character : Mathilde. As I wanted her to be alive, I told to myself "Now, I am going to dress her" and this is how I called Marie.

M : When Rudy presented me the concept of Mathilde, I was really pleased. With her, I was able to express my creativity (that I'm already using in my other works). As we got along, we decided to launch our first collection and voil

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