Dear Shaded Viewers,

Love these guys, if you are in London, I recommend a visit. 

L-R: The COAL Project Members: Kalaf Angelo, T-Michael, Sebastian Dollinger, Sam Lambert, Shaka Maidoh, Aroun Ducroux, Matteo Gioli; Norwegian Rain Founders: T-Michael and Alexander Helle

Tuesday 26 November will see the exclusive UK launch of Norwegian Rain to Harvey Nichols’ flagship Knightsbridge store. Norwegian Rain will inaugurate their presence with an exciting collaborative project, ‘The Harvey Nichols Rain Project’, devised with the members of creative collectif, The COAL Project.

Norwegian Rain was pre-launched in autumn 2009, immediately gaining the attention of Vogue Italy for its sartorial take on high-performance outerwear that fused the technology from extreme outdoor garments, with traditional tailoring and Japanese sensibility. A harmony between elements that the brand have likened to the ancient Japanese art of ‘Kintsugi’; taking something old and using expertise to create a new life that exceeds anything that could be created by sole imagination. The balance between tradition and innovation represented with waterproof, windproof and breathable outerwear collections, whose unique and distinctive designs conceal the highest levels of weather protection available.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.