Fad Fix on Mercedes Benz Fashion Week Madrid photos by Jesus Mo Reno

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Dear Shaded Viewers,

This year marks 55 years of Madrid Fashion Week, aka Mercedes-Benz Fashion Week. For the first time, we kicked off the international schedule by virtue of being the first fashion week in the series. However, despite that, the world-class organisation and the international press coverage, the show was lacking in some of the creativity I had come to expect. 


Moises Nieto (winner of best new designer award) with Fad Fix

There were, however, exceptions; Etxeberria and Juan Vidal with their ultra-feminine shows; Moises Nieto who won the prize for best new designer with his monastic and dark collection called 'Virginia', (in collaboration with accessories designer Asaad Awad, and Amaya Arzuaga who will show her collection in Paris (twice she asked if we would please go to her show!), having showcased her second line 'AA by Amaya Arzuaga', characterised by architectural pieces, playing with the contrast of textures and colours. The result being a collection of contemporary pieces for a strong and intellectual woman.

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Amaya Arzuaga

Other highlights included Davidelfin emphasising Pelayo Diaz handbags and playing with whites and reflected materials in cuffs and collars, and also with blue tint leopard patterns. The great and colourful "Elisa Palomino" who will be as well in London Fashion Week who reminds me in a good way to mr. Galliano. The Ailanto twin brothers designed a collection inspired in "Chinoiserie" with unique patters and Asiatic and delicate influences. Maria Escote who made a fluorescent and fresh collection with patent leather "perfecto" jackets and shoes by Jeffrey Campbell. "Carlos Diez Diez" who admires ASVOF deeply and still continue being the bad boy of the spanish fashion. And finally Ana Locking who designs in a colourful palette contrasting with the grey times of crisis which we live.

Elisa Palomino

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Carlos Diez Diez


Fad Fix

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.