DAY 6LAST DAY LONDON FASHION WEEK – MAN

Dear Diane and Shaded Viewers,

The 7th season of MAN closed the last day of shows at London Fashion Week.

The MAN project was created in partnership between Topman Design
and Fashion East, collaborating with Paris store colette to showcase
and support young menswear designers. Andrea Crews, Christopher
Shannon, Hans Madsen and James Long presented their work alongside with
Topman’s Spring/Summer 2009 collection.

Andrea Crews, Paris based designer collective, showed their interactive concept as an entrance and performance to MAN.

Christopher
Shannon is the MAN season’s newcomer, featuring his second on schedule
LFW show. Within his mainline, a capsule collection for Reebok
integrating sport classics elements. Archive hunting on one of UK’s
biggest sport labels.

Hans Christian Madsen and James Long, both presenting for the
second time on MAN. Madsen, showed his "Nordic folklore reinvented"
collection, keeping a strong approach on refined scandinavian knitting
tradition, mixture of high-tech materials and subtle military and
elegant silhouettes. Chromatically dark, the range of grey-scale
combined with black and white, a strong but still soft approach on
London’s MAN. While James Long features strong battle-ready shapes with
arabian ornamental influence, his expertise in accessories completed
the atmosphere, besides glasses (in collaboration with Fabris Lane) the
shoes were simple and amazing.

Topman Design, the sponsor of the show, took inspiration from
architect Jean Prouve and cyclist Graeme Obree in matching elements of
tailoring with sportswear. In a twist of transparent over-layering
mixed with track print effects and a sense of relaxed luxury.

kindly,

Martin Kullik

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Christopher Shannon
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Hans Madsen
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James Long
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Topman Design

EGR

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