Cantao F/W ’08 – Fashion Rio

From what I’ve been able to gather, Cantao is a mass label, sold at low price points. They must do good business, considering the fact that they had a lot of ‘big’ models walking for them, including Mariya Markina who seems to have been imported for the occasion. I thought the show was a fun take on the idea of a young girl traveling – the program notes were in Brazilian Portugese, but it seemed like she was criss-crossing South America from the flag appliques. As with many Brazilian shows, there was an element of Pop, as well as an element of native craft/textiles. The fringed knits, bright colors and uniform references all seemed inspired by different aspects of South American culture (military juntas haven’t completely gone out of fashion I guess).

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