Ground Zero FW 17/18 campaign directed by Ethan Asouline shot in Senegal

Ground Zero directed by Ethan Asouline

Dear Shaded Viewers,

https://vimeo.com/233318557

Ground Zero is an Hong Kong based label

Teamed up with Georgia Pendlebury , Mia Dabrowski and Florence Tetier for their FW1718 campaign.

The video is directed by Ethan Asouline

They went to Senegal to find that contrast, shooting in gigantic stone pits, lagoons; moving from Thies to Mbodiène. They wanted to create a new object that had a link with Ground Zero‘s origin’s, yet suggested a sort of absurd feeling.

Later,

Diane

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.