Dear Shaded Viewers,
While on my very short trip to New York for the BOF 500 Gala I ran into my old friend Massimiliano Locatelli. He is an architect and a designer of objects for the table. I asked him what he was up to and he told me of his new project Untitled Homeware. The elegant dinner service was created in collaboration with the Hungarian manufacturer Herend and began in 2010. After a five year collaboration reinterpreting their collections of hand painted porcelain, Locatelli decided to create the concept of his own plate collection. Most of the hand made plates are from relevant manufacturing in Italy while others use high specialization from the Far East working with coco, bamboo and laquers. Massimiliano Locatelli modernizes the classic dinner wear creating a dialogue with a modern table setting.
The collection is called Untitled because it will be always evolving and combining with the services everybody already owns. Imagine the Untitled plates matched with the tableware from Herend or with the plates handed down to you by your grandmother. Untitled Homeware is an affordable luxury collection.
Keeping in mind Massimiliano Locatelli is an architect, the first store designed by Massimiliano Locatelli is located in a townhouse in the heart of Milan, Corso di Porta Vigentina, 12.
When you enter you feel as if you are in a cozy and refined private house ‘old Milanese’ style. The building was part of the clerical complex of the adjoining S. Maria al Paradiso church developed on four levels. Each floor of the townhouse has furniture, libraries, pieces of “Lake Table” and modular ML seats all designed by Massimilano Locatelli for Untitled Homeware.