New media approach to lifestyle and men’s magazine with FourTwoNine.

Dear Shaded Viewers,

recent discoveries about media talk about: FourTwoNine. The dynamics of the web are changing the rules of the publishing game, animating a new species of independent magazine that not only is gaining traction, but also has solved the paper versus digital puzzle in a way that surpasses all expectations. In fact, despite the high-speed world of internet consumption, the allure of paper continues to hold its own, as can be seen from the vast and diverse offering of lifestyle publications that cast photography and art direction as the lead players and paper as the blank canvas of full expression to produce a performance of stunning creative impact.

But the greatest challenge faced by the publishing platforms, both new and established, is to deliver increasingly richer interactive content and to engage the reader in a one-to-one relationship. To learn more about this particular publishing story, you have to know the name of Richard Klein, founder of Surface magazine and now publisher of FourTwoNine, and Maer Roshan, the top journalist appointed to helm the magazine, which debuted in 2013. Founded as an independent endeavour to harness collective power through talks and meetings, the project then morphed into a glossy magazine featuring some of the globe’s top editors, artists and photographers. Every issue of FourTwoNine showcases the latest in fashion, design, entertainment, sport, technology, media, business and politics, shining the spotlight on the thought leaders and innovators who are guiding and influencing contemporary culture.

Discover them also online: http://fourtwonine.com

Later,

Giorgia

 

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