A visit to the first collection of Utility Pro art directed by Alessandro Simonetti aka Zuekster at Slam Jam

 

Dear Shaded Viewers,

Today I discovered the first collection of Utility Pro art directed by my friend Alessandro Simonetti.  Utility Pro is known for its high-visibility workwear which is flame-resistent and infused with DuPont Teflon fabric protector. It is all about safety and durability and you have seen it on the guys picking up your trash or working on the roads but you never saw it like this. The same factories that produce Utility Pro produce the new capsule collection that uses graphics, photography, for now all by Zuekster. I fell in love with its authenticity and wink to punk and heavy metal. Visit Slam Jam and have a look for yourself.

Later,

Diane

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Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.

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