Paule Ka has long had a devoted following in Japan and the brand’s spring campaign reflects a double hommage to the Land of the Rising Sun, also a major inspiration of creative director Alithia Spuri-Zampetti’s third collection since her nomination.
Photographed by Miles Aldridge, Franco-Japanese model Yumi Lambert evolves delicately through a colorful and dream-like landscape, looking regal amidst a forest of graphic bamboos, strongly inspired by the work of Japanese artist Eiko Ishioka as well as the colours and environment of former Imperial capital Kyoto, as well as Miyajima island’s floating Torii.
Whether clad in a form-fitting shift or a highly graphic A-line, Lambert’s striking silhouette embodies the new Paule Ka woman Spuri-Zampetti aims to woo with her designs: a chic and determined go-getter who may tweak her stripes but will not change them outright.
The campaign drops hot on the heels of the double sighting of Kendall Jenner at the Golden Globes and Best Actress—Television Series Musical or Comedy winner Tracee Ellis Ross at the InStyle party, respectively in saffron-hued and golden yellow Resort gowns.
Founder Serge Cajfinger left the company in 2014 to pursue personal art projects. Following the appointment of Spuri-Zampetti in June 2015, the Capital Change Partners-owned company announced it aim to double its footprint within the next five years, and last October, it was seeking a minority partner to continue its international expansion.