OUTCASTS INCORPORATED BRINGS YOU – A BUFFET FOR THE 5 SENSES – WINTER TALES OF SUMMER BLISS OPENING JUNE 22ND AT SOFITEL Paris le Faubourg *****

Dear Shaded Viewers,

From Wednesday 22nd June till the end of August you can have a brand new shopping experience in Paris brought to you by OUTCASTS INCORPORATED. You can go window shopping , 8 windows to be precise, for a curation of art, fashion, accessories and perfume in the windows of the elegant  5* Sofitel Paris le Faubourg 15 rue Boissy d'Anglas, 75008, Paris. WINTER TALES OF SUMMER BLISS is a concept of 24/7 shopping using your mobile phone and your QR Reader. Just flash the object of desire in the window, be it art, fashion, perfume or accessories…and you will have a live experience from the web. Geraldine Postel, the force behind OUTCASTS INCORPORATED has cherry-picked a selection of fashion, art and design objects presented in 5* Sofitel Paris le Faubourg's windows. QR codes will test and exploit current technologies to create new sales opportunities. When you flash your QR codes you will reach the internet platorm WTSB that redirects users to the online business, dedicated links for an immediate acquisition of works of art and products. The installation/pop-up/window displays remains open 24/7, relating sales trends for future market analysis and possible variations. 

There are 20 designers and artists. Follow their process and the live experience on the new media sharing platform for professionals takeit.to –  https://www.takeit.to/wtsb/

Pictured above: work in progress…Tigrane Boccara Kebadian & Raffaella Faccioli from AMOS a Matter of Size (design production)

WTSB.paris is a concept of OUTCASTS INCORPORATED directed by Geraldine Postel in partership with: ANDAM fashion Award, ASVOFF A SHADED VIEW ON FASHION FILM, Takeit.to, DESIGNERBOX  AND OF COURSE, SOFITEL.

To scan all QR codes, you can download application QR Reader for iPhone or Neoreader for Android.

contact: Geraldine Postel – geraldine.postel@outcasts-incorporated.com

http://wtsb.paris/

Later,

Diane

 

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Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.

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