MERCEDES-BENZ FASHION WEEK MADRID – JUAN VIDAL SS16 TEXT BY PHILIPPE POURHASHEMI

Dear Shaded Viewers,

One of Spain's most popular designers, Juan Vidal presented a flirty and charming collection in Madrid. The show emphasized his use of exclusive prints, as well as unusual color combinations. Focusing on the dress as a key item, Vidal imagined a breezy summer wardrobe relying on stylish separates, made mostly of silk and transparent fabrics. Most of the designer's garments underlined female curves and were inspired by lingerie, echoing the sultry appeal of 1950s actresses. Vidal also indulged in ruffles, one of Madrid's major trends this season. Balancing cheeky with elegant, he revealed skin while keeping a sense of modesty. His motifs referenced Art Nouveau, merged with 1970s kitsch. It was a fresh and youthful proposal, with plenty of desirable clothes. Think Lolita meets Suspiria.

Best,

Philippe

http://www.ifema.es/mercedesbenzfwm_06/

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Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.