Dear Shaded Viewers,
“Independent Luxury” is a new book that analyzes the challenges that independent luxury companies face in the luxury goods industry. Inspired by the endangered elephant population in the Knysna forest in South Africa, the book compares the effects of the ivory trade business that caused the elephant endangerment to the conglomeration of the luxury goods industry.
The book focuses on answering the major questions about success luxury industry and provides insight for independent luxury companies that are looking to successfully compete with the larger conglomerates. Co-authors Jonas Hoffman and Laurent Lecamp say that they created the book so that luxury goods industry could thrive unlike the elephants of the Knysna forest. They discuss independent brands such as Comme des Gar