MERCEDES-BENZ FASHION WEEK TBILISI – POUSTOVIT FALL WINTER 15/16 – TEXT BY PHILIPPE POURHASHEMI

Dear Shaded Viewers,

Based in Kiev, Ukraine, Poustovit is a feminine and charming womenswear brand, whose signature prints have gained an international following. Combining simple cuts with striking tones, the collection had a restrained appeal, covering the skin while keeping a girly vibe. Poustovit's key item is the dress, done in a variety of shades and shapes, versatile enough to fit different lifestyles. Balancing romanticism with practicality, the show kept its freshness throughout, with a focus on high-end silks which stand the test of time. In fact, some of the more peasant-inspired shapes had a truthful quality, giving the label an authentic and genuine flavor.

Best,

Philippe

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Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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