Dear Shaded Viewers,
UNSCENT is the place for fragrance explorers to discover brands that awaken your senses and stimulate olfactory sensations. Although fragrances are the major subject of UNSCENT, you will also be stimulated by color, food, fashion, technology and art. The concept was devised and developed by Celso Fadelli and Cristiano Seganfreddo. Each brand has its own installation with elements that focus on the creators own universe.
Through the collaboration with The Fondazione Bonotto, the public can discover a special exhibition on Joseph Beuys, visionary artist and leading twentieth century figure. If you are in Milan over the next month and you are curious, the installations will stay up at the Excelsior for at least one month …you can savor the fragrances by way of special glass boules which contain the various perfumes and, of course, I recommend you travel up to the 3rd floor and let me know your thoughts on…To Be Honest (concept 1) Desired (concept 2) and In Pursuit of Magic (concept 3). I thank the NYC Dream Team, (Katie Longmyer (good-peoples.com), Bliss Lau and Jules Kim), for giving me the idea for the name "In Pursuit of Magic'. The Dream Team went around NYC stenciling that sentence on some of my portraits…and aren't we all in the pursuit of magic in one way or another?
Later,
Diane
