HUBER EGLOFF SPRING SUMMER 2014 – TEXT BY PHILIPPE POURHASHEMI

Dear Shaded Viewers,

If you thought Switzerland was only good for safe banking and dark chocolate, you're in for a surprise. A new wave of local designers is giving Swiss fashion the push it needs, with an emphasis on great cuts, strong color sense and innovative prints. Huber Egloff is one of these recently launched brands, which give luxurious separates a youthful spin. Founded in 2012 by Andreas Huber and Ra

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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