PHILIPPE POURHASHEMI REPORTS ON THE ORIGIN LAUNCH EVENT IN VENICE/TREVISO

 

DSCN2283
Stefan Siegel, founder of Not Just A Label, surrounded with members of his team

Dear Shaded Viewers,

I was fortunate to attend the ORIGIN launch event in Venice/Treviso, in partnership with NJAL. Stefan Siegel and his team have been invited to develop an exciting concept underlining the intrinsic value of the 'Made in Italy' label. The project will bring together talented young designers with regional manufacturing, highlighting the importance of craft and innovation. We were treated to three different factory visits on our first day: Pal Zileri, famous for its intricate suiting, Stephen for high-end footwear and Bonotto for one-of-a-kind fabrics. It was fascinating to watch people in action and understand more about their area of expertise.

DSCN2217

DSCN2223

DSCN2239

DSCN2271

Next year, the main ORIGIN event will be unveiled and held at Fiera di Vicenza, situated in the
North-eastern part of Italy. On the second day of our trip, we also visited H-Farm, a
venture incubator headed by Italian entrepreneurs Riccardo Donadon and Maurizio Rossi, who are constantly on the lookout for new retail and technological directions.

DSCN2358

DSCN2360

DSCN2363

We stayed at the stunning Villa Contarini Nenzi, where we got to relax and appreciate the beauty of the region.

DSCN2341

DSCN2203

A trip to Veneto would obviously not be complete without a journey to its most famous city. We got our Venice escape on the third and final day of the event, and were blessed with perfect weather.

DSCN2429

DSCN2420

DSCN2441

Best,

Philippe

 

http://www.originfair.com

http://www.notjustalabel.com

 

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

SHARE