ALEX MATTSSON X BROOKE CANDY RED BULL CATWALK STUDIO SS14 TEXT BY YASUYUKI ASANO PHOTO BY DAISUKE HASHIHARA

 

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Dear Diane and Shaded Viewers,

 

Last evening there were some events celebrating the third London Collections: Men which starts today, but the one which represented the excitement of next generation was definitely Alex Mattsson's live presentation at The London Film Museum.

Working in collaboration with the emerging menswear designer since last year, Red Bull enabled a second collaboration, this time with LA born rapper Brooke Candy.

 

Brooke Candy wearing Alex Mattsson's first ever womenswear customised for her.

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With her outrageous live performance, Alex Mattsson presented the SS 14 collection titled "Pineal Dawn". Fusing inspirations from Rastafarian movement into his signature sci-fi futurism gangster style, he showed his cannabis camouflage army in a block party.

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The track created for this collaboration 'Dumb' by Brooke Candy is now available for free download for a month at http://www.redbull.com/uk/en/music/events/1331588365970/red-bull-catwalk-studio-2013

 
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Alex Mattsson wearing the T-shirt from his new collection (right).

Later,

 

YASU

 Previous posts on Alex: http://dianepernet.typepad.com/diane/2013/03/alex-mattsson-discusses-the-politics-of-fashion-interview-by-carla-seipp-1.html

 

http://dianepernet.typepad.com/diane/2013/01/alex-mattsson-chuco-20-the-redbull-catwalk-studio-project-for-bfc.html 

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