A VISIT TO PAVILJONS IN RIGA – TEXT BY PHILIPPE POURHASHEMI

Dear Shaded Viewers,

I landed in Riga yesterday to attend the 18th edition of Fashion Week, which is taking place until the 6th of April. Our trip started with the opening of Paviljons, a concept store mixing Latvian designers with international brands. Fashion is an important form of self-expression in Riga, and I was surprised to see how many young designers create and produce their collections here. Relaxed and unpretentious, Paviljons introduces some of the city's stronger talents to a wider audience, such as One wolf, ZIB, QooQoo, Woolings, and many others. Guests mingled and shopped, while sipping some fresh cocktails.

I'll be reporting on the actual shows later.

Best,

Philippe

http://paviljons.lv/

http://www.rfw.lv/

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.