STUDIO LAEND PHUENGKIT SS/13 – TEXT BY PHILIPPE POURHASHEMI

 

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Dear Shaded Viewers,

There's something comforting thinking about summer clothes, especially when it's freezing outside. I discovered Laend Phuengkit's work in Geneva last October and was impressed with his technical skills and elegant silhouettes. Since launching his label in 2010, Zurich-born Phuengkit has explored encounters between East and West, combining Asian refinement with European pragmatism. I love his use of draping and soft volumes, which are kind to female curves.

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Best,

Philippe

http://www.laendphuengkit.com/

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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