Tel Aviv's youngest generation seem to be staking out a new aesthetic claim for themselves — somewhere between that mutant strain of vavavoom which guides designers like Yosef Peretz and the exotic chutzpah of rebels like Liora Taragan who play with the three s's of sex, spirituality and sacrilege.
Rachel Cohen of the label Common Raven and Maria Berman are two fashion designers whose relationship with the city they live in is more abstract than most here in Tel Aviv. Cohen's sharp, minimal spin and Berman's clever take on utilitarianist femininity are clearly the sort of interpretations which lack some of the primal magic of peers like Tamar Primak or the heady romance of Anya Fleet. But what they do offer is that boom of urban impact that a thumping city like Tel Aviv needs in order to truly capture some of its restless energy into clothing.
Meanwhile, there are a number of exciting young talents just emerging out of the city's top school for fashion design, Shenkar. The ever astute and inspirational Leah Perez, head of the department, showed some of the brightest graduates the other night here at the new Rothschild Hotel. Mark Goldenberg, Lee Grebenau, Shir Dor, Shira Galon, Keren Yaar and Tamar Levy were among those who stood out at the decadent presentation. Tune in again on Sunday for a final round-up of fashion in Tel Aviv…. Later, Robb Young