DEMOO PARKCHOONMOO SS/13 – TEXT BY PHILIPPE POURHASHEMI

 

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Dear Shaded Viewers,

Demoo Parkchoonmoo delivered a strong and directional show this week. With its clever play on proportions, asymmetrical effects and innovative textures, the collection had energy and a contemporary feel. 

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One of my favorite looks was a black tailored pantsuit, which was elegant and edgy at the same time.

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Best,

Philippe

http://seoulfashionweek.org

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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