SEOUL FASHION WEEK F/W 12-13 / GENERAL IDEA – TEXT BY PHILIPPE POURHASHEMI

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Dear Shaded Viewers,

Korean designers can't seem to get enough of mountaineering and hunting influences, especially when it comes to their menswear. General Idea has a knack for creating stylish sportswear pieces that any guy can incorporate into his wardrobe. Contrasting checks, fitted outerwear and relaxed pants were the main message in today's show.

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Best,

Philippe

http://seoulfashionweek.org/

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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