SEOUL FASHION WEEK SS12 / GROUNDWAVE – TEXT BY PHILIPPE POURHASHEMI

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Dear Shaded Viewers,

Groundwave's last collection created a buzz among international press and retailers. The finesse of its tailoring, muted color palette and innovative layering effects were all winning. Groundwave has officially turned into the hot label du jour in Korean menswear.

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Best,

Philippe

http://www.seoulfashionweek.org/

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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