GROUNDWAVE SS/12 – TEXT BY PHILIPPE POURHASHEMI

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Dear Shaded Viewers,

I'm a fan of Groundwave, one of Seoul's most promising menswear labels. For next summer, Sun Ho Kim continues to mix textures, fabrics and colours, focusing on finer details and impeccable cuts. There's also an interest in asymmetry this season, making the pieces look fresh. 

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You can view the collection at Trano

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.

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