Fair trade fashion brand People Tree, which was recently behind a VOGUE Nippon-sponsored collaboration project with Richard Nicoll, Bora Aksu and Thakoon, scooped the top spot in the Ethical Clothing and Fashion category at the Green Web
Awards, which are voted for by leading environmental bloggers and
social media users.
In an interview with the Daily Telegraph founder Safia Minney said "… I believe our website allows us to really educate customers about
what we are trying to do. We wanted to explain how our clothes are
made, and by whom … In print or in store you
just can’t do that."
"So what’s the Japan connection?", I hear you ask … Safia began her career by founding environmental campaigning NGO Global Village in Tokyo in 1991. She launched her first fair trade and ecological fashion line, also in Tokyo, through her Fair Trade Company enterprise in 1997.
World Fair Trade Day, which Safia launched in 2005, is also run from Japan.
